The “Black Friday” markets on November 25, 2022 had a disappointing number of shoppers due to the inflation crisis and people’s fascination with the Football World Cup. This is unusual for what is typically considered one of the busiest shopping days of year.
According to Reuters, although Black Friday traditionally falls after Thanksgiving in the United States- right when buyers are expected to flock to stores en masse for holiday shopping deals- marketplace offers were unable to draw shoppers this year.
Jimena Silva, an employee at the Target store in Raleigh, North Carolina said that on friday only 20 people had come through self-checkout machines so far. She noted that this was because there were more customers in store during previous seasons.
Not to mention, Black Friday takes place at the same time as when the FIFA World Cup matches begin in Qatar. With millions of people eager to watch the finals, this could be another explanation for why there is less demand for deals on that particular Friday–particularly with USA Vs England, Match.
Shops are less crowded
The National Association of Retailers reports that an estimated 166.3 million people plan to shop between Thanksgiving Day and the Monday following (November 28). That’s about eight million more shoppers than last year. But some parts of the country saw rain on Black Friday morning, which led to less crowded stores than expected.
Cyber Monday is a marketing term that refers to the Monday after Thanksgiving in the United States. On this day, retail companies offer deep discounts on their products and services online or in stores, which may Hits profits margins during the last quarter of the year.
The term “Cyber Monday” was first used on November 28, 2005 by marketing companies to encourage people to shop online. It quickly become one of the most popular days for e-commerce.