Building an LMS is a daunting and difficult task. However, once building an LMS is out of the way, comes an even more daunting task, marketing the LMS.

With literally hundreds of options populating the eLearning space, making your LMS stand out is no easy task. Add to that the (relatively) higher costs involved in buying an LMS that lead to the involvement of more decision-makers and more considerations before the decision is made.

You can have the most user-friendly and feature-loaded product on the market but it won’t sell unless it is backed by the right kind of marketing strategy.

If you too are looking for ways to boost the sales of your LMS, try out these tips:

Carve Out A Niche

Not identifying a specific audience is perhaps the most common mistake made by most new products entering any market. For learning management systems, this step is the most crucial for the following reasons:

  • When you’re selling to everyone, you are actually selling to no one. When it comes to implementation of training (the basic function of an LMS), the requirements of features differ greatly among industries. By understanding which niche you want to target, you will be able to understand which features of your LMS matter to your audience, and in turn, will be able to craft marketing messages that address the most prominent pain points of your target audience.
  • In most cases, nobody would want a generalised LMS for their training purposes when they have multiple options of LMSs that were developed keeping their business needs in mind.

When carving out a niche for themselves, many LMS vendors worry about missing out on a chunk of interested buyers. However, the case is quite the contrary. When you target a specific niche, you speak to a specific audience and solve specific problems. This essentially helps you find a unique position for your product.

Choose Paid Advertising Platforms Smartly

Paid promotions are a well-known strategy among those selling any kind of product online. While most paid promotion options offer some impressive targeting options, they don’t necessarily help you reach out to the right people.

For instance, for an LMS, you can target users by gender, organisations, geographical locations, and in some cases, even by their position in their current organisation. However, you will still not be sure that you are reaching out to eLearning professionals that are looking for an LMS.

To do so, you will have to focus your paid marketing efforts on niche platforms that attract the audience you are trying to target. The eLearning Industry platform is a good example of the same as it only attracts an audience of eLearning professionals and only features products that are relevant to the eLearning marketplace.

Use Push Notifications

Push notifications are a great way to grab the attention of your audience when they aren’t surfing the web, or looking at their devices. Acting similar to any other notification on their phone or computer, a push notification allows you to communicate with your audience even when they aren’t necessarily thinking about your product.

At eLearning Industry, we recently published a push notifications guide to engage elearning professionals that talks about how these notifications can help you make more sales. Be sure to give it a read!


As you can see, selling an LMS is all about targeting the right audience and delivering your marketing message to them at the right time.

Do you have any strategies that you use to achieve these objectives?  Share them with us in the comment section!

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