2022 saw a shift in what was trending in terms of skincare in the beauty industry. There are more options than ever before, many of which have been impacted by the years-long global pandemic. With more people staying at home, we’ve seen a greater emphasis on taking care of the skin rather than covering it up for the sake of being pretty.
Charles Moscoe is an entrepreneur, successful Angel and venture capitalist investor, and writer who has shared his expertise on various subjects, including health and beauty. Moscoe has worked on the marketing side of a beauty company based out of Miami Beach, Florida, which has made more than $10 million in sales.
Moscoe has a background in marketing and analyzing market trends, leading him to write about his respective expertise across multiple platforms. Today, he’s sharing his knowledge of the health and beauty space to break down some of the hottest trends in summer skin scare in 2022.
“One of the biggest shifts we’re seeing in the health and beauty space is moving away from makeup and placing more emphasis on skincare. It’s also becoming less of a ‘woman only’ issue, as more men are taking their skincare more seriously too,” says Moscoe.
Topical wrinkle relaxers
Injections such as botox have increased in popularity, but that doesn’t mean they’re for everyone. Over the past few years, there has been a big increase in clinically impactful products that can be applied topically, providing small doses of wrinkle-relaxing peptides to decrease lines around the eyes and forehead. This more natural approach to reducing the look of aging offers an alternative measure to having to receive injections.
Anti-inflammatory skincare
Inflammation is a top concern for many people when it comes to their overall health, now including their skin. Now, we’re seeing the emergence of products that help control and minimize skin inflammation, which better helps support the minimization of aging signs.
However, when noticing skincare issues such as acne or inflammation, it’s important not to self-diagnose. Self-diagnosing can lead to greater skin issues down the line.
“Skin, skincare, and treatment are very nuanced. I think it’s fair to try a few things over the counter — like, for example, using drugstore acne treatments — but if things are not improving or worsening, see a dermatologist,” said Dr. Jenny Liu, Minneapolis-based board-certified dermatologist and Assistant Professor of Dermatology at the University of Minnesota Medical School.
Anti-pollution skincare
UV light obviously causes some damage to the skin, but it’s also worth noting that pollution and our environments play a big role in skin health as well. Pollution in the cities where we live and work can sit in pores and potentially cause issues. Now, more topical skin products are being geared towards addressing the issue of pollution.
“The big thing you’ll notice when it comes to beauty trends is there is a new focus on the health aspect of skincare,” explains Moscoe. “Now, it’s less about treating typical problems like oil and acne, and more about preserving the health and wellbeing of skin. People looking to enter the business should keep that in mind.”
Blue light protection
While research is still in its infancy when it comes to the effects of blue light, many people and companies have paid attention to the increase in device usage and what impact this could have on the skin. This means even if you’re applying sunscreen every day, you could be missing out on blue light filtering products.
At-home devices
Skincare is an investment for many these days, meaning more are turning to in-home skin care devices. Now, there’s an option to cut back on in-clinic treatment and bring the clinical experience home. A great example of this is LED light masks and radiofrequency devices.
Dr. Anna Puri, dermatologist and founder of Skinora UK, shared her insights about the shift in skincare with Vogue magazine:
“LED light masks are another trending treatment that will follow us into the new year; many clients are opting for serums, creams, and treatments at home that would be on par with the treatments we offer at our clinic. These work best when applied before an LED light mask.”
Whether you’re looking to get into the skincare industry as a business, or you simply like to follow the current trends, this article is a good place to start. As for Moscoe, staying ahead of the curve means knowing the trends and anticipating how they will change in the future.
“Keep an eye out for what’s coming to market and do your research,” says Moscoe. “It’s the only way to stay ahead of the competition, and on-trend.”
