Link Building, although, might seem like an easy path to the top of SERP, it actually is the toughest. And because it holds much weight in impacting the SERP rankings, businesses invest in hiring the best SEO and Link Building services. It helps reduce the time taken to spread the business. But it takes a big investment too, which not all the businesses and individuals have. If you want to know what all it takes to rank higher in SERP, see more about PerfectLinkBuilding and their unique strategic-mix here.
Link Building can pulverize your business to ruins if handled wrongly. It is like the fire that can either cook you food or burn your home down too.
Most people still try their hands on link building by themselves. It is not a bad thing, but becomes bad when it gets handled without adequate knowledge. Each year Google keeps on flowing a stream of some 300-400 updates throughout the year. These updates are important updates and contain guidelines to follow and pitfalls to avoid. Best SEO and Link Building services always stay updated to this all, but individuals often fail to. And this is where they decide their destiny.
So, here is the extract of all the past updates that is relevant to link building and can help you out with your campaign.
1 – Not writing quality content!
You are not living in the early internet years where content quality did not matter much. Now, content quality is the main focus. It not only helps a website gain natural backlinks but also leads to a long term relationship. Furthermore search engines use User Signals to detect content quality. Websites with shallow content will always fall in the imminent future.
2 – Not buying quality backlinks!
Although natural backlinks are considered to be the best, they alone are not enough. The competition is on an ever high and thus businesses use every strategy possible. Getting backlinks is one of these strategies. But not all backlinks are the same. If you are thinking about buying backlinks, make sure they have a high DA and PA score. See more about PerfectLinkBuilding and how it offers backlinks with high DA and PA score. It sure will cost you more but will lead to a higher ROI in the near future.
3 – Not investing enough in SEO!
Backlinks are like supplements for a website; they are not the food. For a website to survive and thrive, it needs its SEO properly done. This means taking care of all the technicalities to ensure the contents discoverability and readability.
4 – Buying backlinks from different niches!
Not many know this but the niche of backlinks impacts their quality. If you are a website that deals in football, then it might seem odd to be getting backlinks from a website related to guitar. There are cases where you might get backlinks from unrelated websites, but this rarity should remain a rarity. When buying backlinks, make sure that you are getting backlinks from the websites that come under your business niche.
5 – Getting too many backlinks from very few websites!
Back in the days people used to do Link farming. It means you create a few websites and then link them to each other. It no longer works. However, people still use it unknowingly. If your website is getting too many backlinks from a single URL, chances are they are not natural. It gets under the suspicious eyes of Google. When getting backlinks, make sure you get them from many different sources.
Take care of these few things and you will ensure that your link building is not manipulative in nature. If you think your business needs the help of the best SEO and link building services then checkout PerfectLinkBuilding. You may consult them for free and get advice about what is good for your business and what is not.