Designing your first company website can be a daunting task. The site will play a direct role in how successful you are, and it is how you portray your business to the whole world. It means that you must take your time to create an excellent website which paints your organization in a positive light. This is easier said than done, and you will find that many business websites do not help a company or boost sales. With this in mind, here are 5 must-know tips; each should help you to design a company website which will be a great asset and help your business to thrive.
1. Keep It Simple
Many businesses make the classic mistake of putting too much content on their website. While you may want to make your visitor informed, a website can feel too chaotic and busy if there is too much text, images, animations, and so on. Instead, keep it simple and do not worry about and white space. White space, when used well, can create a calming, stylish and minimalist feel which could help to keep the visitor on the page.
2. Make It Mobile Responsive
Today’s consumer will often use a mobile device to browse the web. Therefore, your company website must be mobile responsive. The site should be easy to navigate with clear content no matter what device a potential customer is using. The best website builders will allow you to preview pages on different devices so that you can easily make it responsive.
3. Optimize The Content
The content must be natural, well-crafted and grammatically correct, but you should also try to optimize the content to improve your ranking in the search engine results lists. You can do this through using 250 words on each page, using a primary keyword on each page and using metadata.
4. Choose A Memorable Domain Name
The domain name should be short, readable and memorable. Ideally, this will be your brand name or something similar. Use domain name registration from a reliable company and think about the best domain name extension for your brand.
5. Make Contact Easy
It should be very easy for the visitor to get in touch with you in case they have any questions or comments. The contact details should be visible on each page of the website, and it is also a good idea to have links to the company social media pages on each page too. Featuring these will encourage users to visit your social media channels to find out more about the company and get in touch with you there.
Designing the company website is tough because it plays such a pivotal role in today’s day and age, so you will want it to be a good reflection of your company and help to boost sales. Keep these 5 tips in mind when you are designing the website, and it should help you to build one which is valuable, responsive, attractive and easy-to-use for the visitor. It should, in turn, help to raise your profile and help you to turn visitors into customers.