This up and coming generation of shoppers is more socially and environmentally conscious than ever before. Beauty and Skincare brands that are focused on sustainability, cruelty-free, and vegan ingredients have a chance to dominate the market. Here are some of the top vegan makeup product brands currently trending on Mira Beauty that are either all Vegan or have a substantial product line that is vegan and 100% cruelty-free with no animal testing.
1. Anastasia Beverly Hills
This female-owned beauty brand is famous for creating brow shaping tools that first used “the divine ratio” to create flattering brow shapes for all faces. The Romanian-born beauty entrepreneur, Anastasia Soare, has developed a cruelty-free product line that includes a large number of vegan products (a few products contain beeswax so you can’t call the entire corporation vegan). If you’re looking for high-end beauty products that don’t use animal any products then you’ll be able to find a lot of choices with this brand.
2. Jeffree Star
Jeffree Star, selling liquid lipstick, eyeshadow, highlighter, lip scrub, concealer, and more, is 100% vegan and cruelty-free. You support veganism with your pocketbook, spending money with companies committed to cruelty-free products. When shopping vegan you can’t go wrong with Jeffree Star beauty products. Their liquid lipsticks were viral on YouTube and they are pioneers of social selling.
3. ELF Cosmetics
Not all vegan makeup has to be expensive. If you’re looking for budget-friendly products that are both eco-friendly and cruelty-free, try ELF (Eyes, Lips, Face) which is available both online and at your local drugstore. ELF sells beauty and skincare products that are endorsed by PETA as vegan and free from any animal testing. This virally popular brand is one of the few drugstore brands to repeatedly show up on celebrity and influencers “best of” lists. They use social listening to mine for clues as to what people are looking for in beauty products. They are ready and willing to jump on major trends such as CBD infused skincare products, as long as they are environmentally friendly and vegan.
Launched in 1995, bareMinerals introduced the world to a mineral foundation that is all-natural and vegan. It took the beauty world by storm and to this day a jar is sold every 18 seconds. It is the #1 loose powder foundation year after year across the US and UK. Touted as a makeup so purse and clean you can sleep in it, their entire product line is natural and vegan.
5. Too Faced
Too Faced is a girly brand with innovative dreams, Trendy and fun, this brand doesn’t shy away from the limelight of social media and social shopping. They are proud to be a cruelty-free company that does not allow their products to be tested on animals or sold in countries that require animal testing on cosmetics. Not 100% of their products are vegan due to some including beeswax or lanolin, but they have an extensive portion of their catalog that is certified vegan, giving you plenty of shopping options.
Vegan beauty is here to stay as consumer demand continues to grow in volume every day. Along with these amazing vegan makeup brands currently trending by the massive user community on Mira Beauty, there are several other great companies too using 100% vegan, cruelty-free products too.