One of the major ways through which marketers, business owners, manufacturers, and many more individuals improve sales is by building and engaging their email lists. Email addresses of potential customers and clients can be collated and nurtured for future purchases or patronage. Without capturing email opt-ins, a business owner would lose his or her customers to other competitors.

On a daily basis, millions of individuals make purchases online around the world. When shopping, most of these people check out several online stores and read reviews and features that come with the products or services. These customers have a higher tendency of purchasing from manufacturers or producers that engage them the most.

Lead generation is one effective strategy of boosting the sales of your products or services. You can determine the value of a lead by dividing the total sum of money generated from email opt-in customers by the total number of emails stored in your database.

What Is Opt-In Email?

Opt-in email is a term that is used in online marketing in which an individual is not initially captured to an emailing list, but is provided with the option to join such a list. This can be in the form of newsletters, advertising, and mailing list.

In an opt-in process, the web visitor is invited to sign up for a business email list. Also, a lead magnet or other incentives can be used to attract them. The ultimate aim of building email opt-ins is to increase your email list, engage them, and turn your leads to sales.

How Can You Grow Your Email Opt-Ins?

Growing email opt-ins is essential to business growth and profitability. By increasing your opt-ins, a business owner can track valuable leads that contribute to his or her bottom line. As the number grows, there would be more significant results. Here are ways you can significantly increase the size of your email opt-ins.

#1. Ensure That You Create An Attractive Offer That Will Appeal To Your Audience

Based on the statistics generated by The Radicati Group, customers receive about 269 billion emails on a daily basis. This number is expected to increase to almost 320 billion by 2021. With these tons of emails delivered each day, you can build your own email list and generate leads.

Email addresses can be classified as currency. Each time you request an email address for the purpose of marketing your goods and services, you conduct a transaction.

Hence, in order to generate high-value leads, you must offer something valuable in return. This may require you providing significant discounts on your items. To get a better result, understand the needs of your audience. You can incorporate the six principles of persuasion by Dr. Robert Cialdini:

  • Reciprocity
  • Commitment
  • Social Proof
  • Authority
  • Likability
  • Scarcity

Read More: Top 7 Trends Of Email Marketing In 2020

#2. Your Presentation Should Be Outstanding

Presentation matters a lot. The way your products, services, and promotional offers are being presented would determine if your target audience patronizes you or not. You can present your offer in several ways. They include:

  • Top Navigation
  • Sidebar
  • Footer
  • Body copy
  • Popup
  • Top bar

Although the first four options are effective, they are not as powerful as the last two. Most individuals are of the notion that popups are ineffective. This is far from the truth. Popups are really productive in generating results. With the aid of a popup, you can provide your audience with reasons not to leave your site.

Testimonials, captivating images, and other related information can be added to your popup. With this option in place, the visitor would be compelled to check more offerings on your site. The same applies to top bars.

#3. Your Timing And Location Matters

On a daily basis, you can have several individuals visiting your site. They have different needs and perceptions. Hence, an offer that may be attractive to one could be frowned upon by another. One wrong move is all it takes to destroy the years of trust, reputation, and credibility you have built.

Your offers must be properly timed and placed at the right places to generate the results you desire. If you would like to know more about building your email opt-ins, please visit this link: instapage vs unbounce at