From increasing the revenue of a company to brand engagement, marketing has played an essential part in the success of a company. Among the allocated marketing budget, most brands spend approximately 25% to 43% on content marketing, as reported on a survey done by Marketing Profs. However, only about 23% of chief marketing officers believe that they convey the correct information to the right audience at the proper time.
Several key factors need to be considered to ensure that a marketing blueprint is foolproof or well-planned for success. These factors include targeting the right audience, producing the correct content, leveraging the proper marketing platform, manually monitoring and evaluation of the marketing strategy, and investing in an all-in-one automated marketing software such as Zoho marketing hub.
Segmentation of Audience
The first step in an effective marketing strategy is to know the audience’s behaviors. Each customer has their own needs, problems, traits, and preference. Marketers need to segregate the audience based on these factors and mainly focus on the “needs and problems.”
Marketers have to address their audience profoundly by meeting their needs and providing solutions to their problems. These should be done more in-depth than their competitors.
Targeting the Correct Audience
Selling cat foods to a group of moms would not be successful as selling the cat foods to a group of cat lovers. Likewise, marketing a 12-year-old dress to a group of teenage girls would lead to a waste of marketing budget.
Hence, marketers need to know where to find their audience with the right content to get the highest return-on-investment (ROI). Criteria such as likes and dislikes, age, and region will help narrow down the audience’s behaviors.
Leverage the Right Marketing Platform
Once marketers have identified the correct audience for their promotional content, they need to pick the right marketing platform.
One trick to find the best marketing platform for the right product or service is to know where the target audience usually hangs out. That includes platforms such as social media (Pinterest, Facebook, or Instagram), specific niche forums, emails, messaging services, and many more.
Monitoring and Analyzing the ROIs
81% of entrepreneurs admit that they would increase their budget spent on marketing if they could better track ROIs. No matter how great marketers are in searching and targeting the right audience, it would be pointless if they don’t know how to measure the success of that campaign.
Marketers need to regularly monitor and evaluate their campaign strategy primarily to calculate the ROIs and figure out which platforms produce the best ROIs. Likewise, they need to identify which content gets the highest engagement and what kind of audience responds the best for a specific type of marketing campaign.
For marketers that are not willing to pour in countless hours in analyzing campaign activities, they can invest in automated marketing software, such as the all-in-one Zoho marketing hub. This option gives the marketers a complete report of their marketing campaign.
Improve and Upgrade the Marketing Plan
If the initial marketing strategy is proven to be successful, marketers can replicate and upgrade the marketing plan to obtain the highest profitability. Whether the marketer decided to add more budget into the campaign or target a larger group of audience, the possibility is endless as long as they master the key elements.
Creating a marketing plan involves a lot of steps that are constantly tweaked and refined to achieve the greatest success. Nevertheless, a well-planned marketing strategy can attract more customers, increase sales, and grow the business.