Adobe plans to integrate artificial intelligence into their Photoshop program

There are concerns about the potential impact on jobs as well as the possibility of image manipulation.

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Adobe plans to integrate artificial intelligence into their Photoshop program

Software giant Adobe has announced that it will integrate artificial intelligence into its popular Photoshop program, at the same time playing down concerns that the move will lead to job losses and mass image fraud, according to the British Guardian newspaper .

The brand, best known for its association with image editing, will merge AI product Adobe Firefly, which was in beta 6 weeks ago, to create a tool that the company says will become a “co-designer” for graphic design, rather than a substitute for humans.

With the Generative Fill tool, Photoshop users will be able to delete, add to, or expand unwanted elements in an image, using a text prompt similar to what is used in the Dall-E deep learning model and Midjourney AI image software, such as typing a command “A dachshund with long, flowing, rainbow-colored hair,” he says.

The Generative Fill tool began appearing on the beta desktop starting Tuesday, May 23, 2023, with the promise of an expanded release later in 2023.

Adobe artificial intelligence

Adobe has been using artificial intelligence and its tools for more than a decade, but the integration of Firefly into Photoshop will expand the range of uses of artificial intelligence provided by the company, which will allow the creation of images and templates from scratch, and speed up the process of editing images.

Since the launch of AI uses for image generation, many artists have raised concerns that AI has been trained on copyrighted artwork. 

Adobe sought to avoid this problem by training Firefly on 100 million images from Adobe’s own library, in addition to images available in the public domain, whose property rights have expired.

“Assistant designer”

Adobe’s Director of Digital Media and Strategy for Asia Pacific, Chandra Senathambi, said the tool would make it easier for small businesses to design graphics themselves, but it was intended as an “assistant designer” to speed up the process, not to replace graphic designers entirely.

“The whole idea is how we help accelerate creativity, create content at this level, precisely and quickly. In most campaigns you have to collaborate with various things. So how do we speed up that collaboration?”

Given that AI fakes cause confusion on the web, Synathamp said Adobe has tried to set a standard, by using content credentials to flag images created or modified using AI. 

The company has 1,000 members of its content authentication initiative, plus it has made the technology widely available since 2019.