Statistics have revealed that over the past 3 years, the constant internet usage by adults has increased by 5% and is expected to increase at similar staggering rates. With this ever-increasing usage of the internet, it comes as no surprise that marketers across the globe are recognizing the potential the internet holds for digital marketing.
Marketing relies heavily, if not entirely upon accessing the right audience on the right platform and what can be a better platform than one with very high proven usage. A move away from traditional marketing through print ads, billboards, television, etc. digital marketing relies on digital technology for reaching the audience.
The current digital age has a lot of alternatives to offer and so many options the marketers can choose from. The diversity of digital platforms has increased its appeal all the more for marketers. Digital marketing is a make or breaks for any business and if done correctly, can be a significant boost.
There are many digital marketing tactics which include Search Engine Optimization, email marketing, social media, content marketing, inbound marketing, affiliate marketing, marketing automation and many more. Let’s take a look at a few of them.
Search Engine Optimization (SEO)
Search engine optimization refers to the process of designing your website in a way to increase traffic to the website and thereby to increase the audience to your message. SEO can increase qualified traffic to any website, blog, etc. There are three main types of SEOs.
1. On-Page SEO:
On-page SEO caters to the content on the page and how it can be optimized in a way that increases its reach. On-page SEO will, therefore, include things like using the right keywords that the intended audience is likely to search for. For this, initial research on the best, most commonly used keywords is essential.
2. Off-Page SEO:
Off-page SEO focuses on off-page activity that can be manipulated to increase digital marketing strategy. This can include backlinks for example; publishers linking back to your website. The credibility and popularity of the publishers will be an important consideration here.
3. Technical SEO:
Search engines rank the loading speed of a website as very important in digital marketing. Technical SEO caters to this need; it works behind the scene on how the site can be coded in a manner that increases website loading speed.
This includes factors like the use of blog posts or infographics with the intention of marketing your product or service.
These can include things like blog posts to publish articles promoting your services, expertise or brand and ultimately increase traffic and thereby sales. Similarly, white papers and e-books can be used to provide more information to potential customers.
On the other hand, you can also use visual content through infographics for example. Using such platforms, you can convey what you need through pictorial representations or videos.
The more your intended audience knows about your brand and what you are marketing the better.
Social Media Marketing
Social media channels like Facebook, Instagram, Twitter, Snapchat have been widely used in the marketing industry to increase digital traffic. There is no doubt that social media is very popular, now not only limited to the young generation.
Many big businesses have social media accounts to promote their brands and many users respond. Social media is an efficient way of accessing the intended audience through the use of hashtags to ensure that your message reaches the intended audience easily.
There are two ways o go about digital marketing. You could either rely on yourself and plan your digital marketing strategy in-house, or you could hire the professional assistance of a Digital Marketing Agency. These agencies specialize in designing digital marketing strategies and are most are quite credible.
Leaving something as important to your business as digital marketing to professionals is a wise decision. A Digital Marketing Agency like Inspira can make efficient use of SEO services, Google ads, social media, e-mail and much more to design a good digital marketing strategy.
They use a variety of marketing strategies to come up with an over-all effective plan. Such agencies can be a good addition to your business digital marketing.