Despite our digital world, 27 million business cards are still printed every day. Business cards are a fantastic way of raising brand awareness, creating a good first impression, and establishing a strong brand identity.
But do you create business cards that stand out? Don’t worry, we’ve got you covered. Here are five essential tips to step up your business card game.
1. Add Important Details
Before you worry about its design, consider the business card information you’ll display.
This is crucial because there is finite real estate on the card and modern businesses have to add your website, email address, social media channels, and telephone number. Not to mention your logo and company name, so make sure all copy is legible so the receiver knows your details instantly.
Your business’s logo, a visual representation of your company, should be displayed on one side. When adding your logo make sure there aren’t too many elements like colors, text, or images, so it’s easy-to-read.
You can also add a CTA (call-to-action) at the bottom so it’s an effective marketing tool. For example, you could print a special offer or discount for prospective clients.
2. Avoid Common Mistakes
One of the most important business card tips is to prevent common pitfalls. For example, keep all your details 5mm away from the trim edge and avoid making a straight border on the card’s sides.
Otherwise, there’ll be misalignment during the trimming of your card. You should also consult with your printer to work out the bleed area so you don’t add any design elements there.
The bleed area is around 3 to 5mm so make sure the design stays in the center of the business card.
Further, your font must be readable, otherwise, your business card is useless. It’s easy to get overwhelmed by the selection of fonts online but only chooses two to three so they stand out from others in your card’s design.
3. Choosing Color and Texture
Effective business cards strike the perfect balance between color and texture.
Your business card’s color should stick to a strict color palette, otherwise, it will overwhelm the card. You should also choose a background color that complements the font, so the reader doesn’t have to strain their eyes.
Even if you prefer simple business cards, colorful business cards are more likely to catch someone’s attention. Colors convey a particular emotion, perfect for showing your brand’s identity. And, if you have brand colors, include them in your business card.
For instance, warm colors create an energetic mood whereas dark colors are more ominous and will appeal more to men. White business cards, or a similar tint, are more preferred by women.
Cool business cards use texture as it engages multiple senses at once. This will create more positive memories associated with your brand so there are higher chance prospects will call you.
Traditional paper stock is smooth and flimsy, so you should find something more unique. For example, thick stock or one with a crisp finish makes your card more creative. It also shows others you’ll willing to invest in marketing and your brand.
Many businesses choose recycled paper as they have a rougher texture than traditional ones. You can also add embossing or letterpress printing if it ties with your business card’s design.
If you’re looking for quirky ideas, you could even use metal, burlap, leather, or wood for unique business cards.
4. Choose the Perfect Layout
The key goal of your card’s design is to create a memorable business card that people don’t throw away.
A good layout harnesses the power of the design hierarchy where you use size and space to create the most important elements of your card.
For example, your logo must be big as it creates brand awareness.
It should then funnel down to your business information written in a smaller size, and then contact details which are the smallest. This is because prospects need to understand your service or product before they reach out to you.
You should also leave plenty of white space as it lets our eyes focus on the most important details of your business card. It also helps de-clutter the card’s design with unnecessary elements.
If you’re not confident about the layout, ask a graphic designer to help you convey your business and its service unforgettable.
5. Finding the Right Shape
Another way to garner attention is by experimenting with different shapes. Throw away the standard square and use circles, triangles or hexagons. For instance, if you run dog kennels then you could make a business card in the shape of a bone.
If you’re worried a quirky shape won’t work with your business card, make a subtle change. For instance, the card’s sides could bulge out slightly so it’s not a perfect rectangle or you could turn a perfect circle into an oval.
That’s How to Create Business Cards that Stand Out
It’s important to create business cards that stand out amongst the crowd. Business cards are crucial for networking and letting prospective clients understand the services you offer.\
When designing your business card, consider basic design principles like font, copy size, color, and layout so your business information is clear and the card is memorable. Don’t be afraid to get creative with it. Good luck! Did you find this article helpful? If so, check out our articles on everything from Technology to Sports.