There’s only one thing that matters in business and marketing – leads. But unfortunately, with so many options, choices, and research available, getting visitors to take action is much more challenging.
And if the ever-increasing online noise from competitors isn’t enough, the average marketer is bombarded by different theories and approaches. What is demand generation? Who is your target market? How can you optimize your sales funnel? So many questions, with even more answers telling you the best way to go about your online marketing.
You’re in the right place if you’re tired of all the noise. Let’s review the three most basic yet effective ways to get prospects into your sales funnel.
1 – Prioritize top-of-funnel education
Instead of persuading customers, try educating them. It’s too early in the funnel for them to consider solutions seriously. Your potential customers are only in the discovery phase currently. There are a lot of options, and they are learning about them. Therefore, it’s essential to demonstrate your expertise helpfully and knowledgeably, without being pushy.
To do this, you should provide bite-sized, visually scannable content at the top of your funnel in the format and medium your users prefer. Be proactive instead of waiting for the prospect to take action. As part of their research and discovery journey, ensure your content is accessible anywhere. It doesn’t matter whether it’s a video, an infographic, a podcast, or a slide show. Educating them shouldn’t require them to visit your website.
As with everything else, the information you send them shouldn’t directly reference your company but should act as a guide to help them resolve their issue.
2 – Converting a prospect into a customer
During this point, many marketers jump at the opportunity to make money. The pressure, however, is often too much, too soon. Moreover, it’s important to remember that they’re deciding between many likely competitors. Creating meaningful differentiation for the consumer is the key here.
Now is the time to flex your email marketing muscles. First, get in touch with your prospects and discover their biggest concerns. Is there anything specific they want to know? Then, create relevant, personalized drip campaigns by your content and marketing teams. It would help if you aimed to position your product as the best by answering their questions.
A feature list, comparison chart, and pricing breakdown are some of the most common techniques that work best at this point. The consumer knows exactly what they’ll receive, how much it will cost, and what it includes, which allows the sales team to develop a relationship with them.
Demonstrations, trial accounts, tutorials, and other tools can prove to the customer that you care about their needs. Let them know when new features are coming so they can be the first to discover their benefits and how to use them effectively.
3 – Post-Sale Follow-up
There may be a sense of celebration after the sale. However, if you rest on your laurels at this point, your competitors will be able to jump in and convince your newly hard-earned customers that your product or service is not the best fit. Because of this, you should view every customer as an ally rather than another sale.
Try to create experiences that your customers can’t help but talk about. Delivering a phenomenal customer experience may sound like a cliché. However, the key to creating unbreakable loyalty is at every stage. All outreach avenues and touchpoints are included, from the website to technical support.
A loyalty program with exclusive offers, informational newsletters, social media coupons, and other incentives can help strengthen customer loyalty. Integrate customers into your brand and their lifestyle into your brand. Whatever you sell, no matter if it’s shoes or hosting, you have to be able to scale.
Adding value is always a priority. The customer determines what is valuable, not you. Every marketing initiative should ask: “How can we improve at every funnel stage?”
Your sales funnel process will be more successful if you ask the right questions at the correct times. In addition, you’ll establish an ironclad foundation of loyalty and communication. And that, after all, is the entire point.