The keyword is an integral part of all SEO. Successful SEO relies on keywords with enough volume to rank high on Google. Without a solid keyword research strategy, everything you do to optimize your webpage for search is built on weak ground.
However, there’s one thing you may overlook: the importance of checking your competitors’ keywords. In this post, you will learn methods for checking and winning the SEO keyword competition feud.
What Does Keyword Competition Mean?
Before we define keyword competition, you need to know what keyword means. A keyword is a word or phrases people type into a search engine to get the most relevant result for whatever items they are looking for. Without performing keyword research, you might produce content that people will not consume because no one would search for them.
While keyword competition means entire web pages, you must be ahead of in the search engines reports page (SERP) for a specific keyword. A keyword’s difficulty level increases due to its popularity and how aggressive that niche is. So, it would help if you defeated competitors by using a blend of tactics and keyword research tools.
What Does A Keyword Competition Analysis Entail?
Keyword competition analysis involves finding out websites at the topmost level as you analyze a specific keyword in SEO. Competition analysis will let you explore the opportunities available and plan how to rise above the top brands in an industry.
The opportunities available include raising your site’s traffic, discovering keyword with low competition but high search volume, locating keywords that top brands are exploiting and getting phenomenal returns, daring to obtain highly competitive keywords, and succeeding.
To overthrow opponents, know your position compared to these brands. Analyze your resources, skill, knowledge, and finances, and check whether you can win. Find out the keywords that are simpler to win with fewer resources and time.
Discovering and Evaluating Keywords Competitiveness
Most times, you won’t know a buyer’s reason for carrying out an inquiry on the web browsers because each of them has unique issues, but they might become customers when they find what will soothe their pain. But if you know what keyword searchers are entering into the search engines, you can create improved content and sales strategy that could convert them faster. You need to do the following if you want to make your keywords fit the searchers buying cycle, discover vital competitive phrases, and get the searcher’s patronage.
- Keyword Competition Study
Start this study from a buyer’s voyage to create the best experience from the first time they visit your brand. To learn their buying desire and cycle, create a buyer persona, to discover their struggles and needs. Knowing these will help you develop the right products or services they can buy easily. To achieve this, get a worksheet to measure this buyer voyage using the following:
- Awareness
The reason for searching at this level is for info. So, produce content that will nurture your audience and make them buy from you.
- Consideration
The audience is now conscious and would want to evaluate your product and any close substitutes. Here, search for product reviews and assessments. Quora and review sites could enable you to feel their pulse by examining their questions to see the keywords they are using.
- Conversion
Here, their search phrases are traded, including transaction phrases like buy, affordable, and price. Confirm what visitors are saying about these brands. Likewise, you can use professional or free keyword tools to track this customer buying circle.
- Retaining buyers loyalty
Here some audience had become customers enjoying a trial offer. You can Upsell and make customers your brand ambassadors. Their inquiry at this point is to discover ways of maximizing the product’s use, so check the questions they ask regularly.
- Expanding the scope of info
The buyer voyage and keywords used are now in your possession, so carry out quality, competitive analysis. Obtain a professional keyword research tool by inputting those key phrases and seeing their statistics. Find out things like Average search volume for a month, PPC contest, Average CPC, and competition level.
- Keyword analysis guide
You have found key phrases you might target, so select the right one to pursue? Answer these questions. What plans will you apply to rank in those keywords? What is the level of returns for efforts and finances invested to pursue those key phrases?
- Collect competitor’s SEO info
You need to collect your competitor’s information and measure your capability to match them. Begin by segregating who these top competitors are by size. Select from the most prominent, medium, or small. Next, verify if your businesses are the same or not and select brands doing your business type because they are the competitors.
Way to Locate Competitors
Begin by doing a Google search and input your industry key phrase, and the top businesses you are competing if you want to show up in the upper part of SERP. Then, inspect the top brands for paid and organic traffic position on that list, and put 10 of them in a database. Also, check for medium-level opponents, see their report, and examine a heading titled “Similar sites” to investigate each of these competitor’s metrics.
Next, find out their worth on the Web using a professional keyword research tool to do an in-depth examination. Extract this info: the total organic keywords each rank in total organic traffic each month, Domain Authority, or position (100 is high and one is low), and the backlinks to each website.
Third, Inspect their SEO. Get a professional tool or help from Brisbane SEO to make this analysis. According to Joel House Search media, please study these metrics to gauge their strength against you. They include typical monthly visits, page views, bounce rate, time spent on the website, the countries they came from, and the traffic origin.
Read More: 5 SEO Optimization Tips to Help Boost Your Traffic
How To Choose Keywords That Deliver Returns
After you have gathered your opponent’s keywords phrases, assess these keywords to select low competition keywords. But, ensure the chosen keywords have the same theme as your site.
Then, do a Google search of the selected keywords to confirm their domain authority and trust. Check the number of backlinks to the page and domain, and what forum and question and answer sites say about them, plus what type of sites published those reviews.
Decide which of the keywords you will try to rank for organically. Make this choice by comparing the strength of your domain against theirs. Answer these questions, can you get more backlinks than them, can you finance or have the capacity to create better content?
Also, examine your competitors’ paid keywords. Check their CPC report using an analysis tool. You are aiming for a low cost per click for the paid keywords. Doing this can impact your SEO more and bring you extra business.
Conclusion
Your aim for doing competitive research is to look for weaknesses in their plans and become better. Joel House can help you make the most out of the competitive intelligence. We can help you analyze your industry competitor’s keywords and use their best performing keywords to build a proven blueprint.
