SEO is an evolving practice. As various algorithm updates take place, it’s important to be up to date with what will help your website rank better. For your website to get to the top result for organic searches, you should always stay on your toes and make sure that now and then, you are making improvements to your website. By optimizing your site for the popular search engines, you get better ranking, which often translates to more organic traffic, which can then be converted into business.
Most people want their website to get a better ranking in the shortest time. As such, they turn to black hat SEO, which violates their webmaster guidelines and can thereby be blackballed from search results altogether.
If you are looking for Jacksonville SEO optimization tips that will pay off, you are in the right place. Here are some optimization tips that will give you long-lasting results.
1. Develop outstanding content
Many website owners often fall into the trap of thinking it’s all about keywords and overly stuffing them in their website content. While this tactic worked some years back, Google’s algorithms have gotten a lot better today. When you are developing content, ensure that it’s a bit lengthy and provide real-life value to your readers.
Not only do the articles need to be well written, but they also need to be as original as possible. Google Panda is often quite meticulous when going through the content. As such, if your content has been plagiarized from another source, your ranking will take a hit.
The goal here is to create content that’s fun to read and shareable. Content that gets readers to engage is deemed more valuable by the algorithm and, therefore, will rank higher than your competition.
2. Speed is key
Time is valuable, and attention spans are getting smaller every day. As such, readers want to get their information as fast as possible and move on with something else. A few years back, you would have been able to get away with a slow loading site, but in today’s market, it’s undoubtedly the kiss of death.
eConsultancy says that 40% of people will leave a slow loading website for the competition. According to Strange loop, these delays lead to a significant loss of conversions, up to 7%, which is revenue lost. As such, take the time to look at what might be slowing down your website and fix it.
For some WordPress sites, it’s often unnecessary plugins, while for others, it might be unnecessary widgets and cluttered sidebars. Once these are eliminated, the website’s speed improves.
Read More: Best Practices for Mobile SEO
3. Linking to other authority websites
Most people don’t like linking to outside content because they think they are leading the customers away from their site. While they might follow the link to an external source, remember that what you are doing is creating value to the customer.
It’s a good practice to reference trustworthy websites whenever you can. Not only does it help with the process of website crawling, but it also helps you out if you are thinking about getting inbound links from the most authoritative blogs out there. You have to show them that you are willing to give to receive.
When you ask to write a guest post for a website, you have driven traffic to before, the owner is more likely to accept if they know you have also been promoting their content. In a nutshell, consider quality links over quantity. A few authoritative links are more valuable than many low-quality ones.
Read More: What Are the Best SEO tools 2020?
4. Relevant and unique Meta descriptions
A proper meta description is crucial for every single page you have. Endeavor to create unique meta descriptions for each of your pages and ensure that the meta description gives a proper picture of what the page is about. Since the meta description is the first thing people see when their search results come back, having a good meta description can be the key to driving that user to your website.
If you are a WordPress user, you can use some plugins to help you detect duplicate meta descriptions to avoid being penalized.
5. Leverage social media
Social media is a crucial part of a good Jacksonville SEO strategy. Several case studies that a Gainesville SEO company has completed have shown how impactful social shares, tweets, likes, and pins are to a site’s rankings. For you to be able to leverage this power, you need to create content that is engaging, relatable, and highly shareable.
This way, you not only get a boost in your rankings but also get the added advantage of free promotion to your site. One effective way to do this is hosting social media contests, encouraging people to share if they liked the content, and placing share buttons somewhere they are easily seen for more significant effect.
By using these tips, your rankings will improve. Although the results might not be seen immediately, with time, they will. The great thing about SEO and organic search results is that it might be slow, but the results are usually long-lasting.