Let’s say you’re interested in somebody’s Twitter journey, what they’ve been writing from day one and how they’ve managed to grow a large number of followers. Maybe you want to see which strategy they employed or how they adapted or reacted to certain events.
What can you do?
Well, it’s very simple, actually. You can just download their whole Twitter archive and then conduct a detailed analysis. How? That’s what we’re about to show you in the rest of this article.
eInsightData is a company that specializes in that sort of thing, and with their excellent tool, you can get not just anyone’s tweets but loads of accompanying data, as well. And all of that in just a few click! Here’s how it works.
Finding the right tweets
Using this tool really isn’t hard at all. Not only can you download tweets from a certain account, but you can also download tweets associated with a certain hashtag if you so desire. This is an excellent way to stay in touch with the latest trends and see what people are tweeting about when discussing a popular topic. Therefore, you can easily adapt your marketing strategy.
All you have to do is enter the desired handle or hashtag and click a button and voila, you will download tweets in a flash. What makes this even better is that you can get a certain amount of tweets for free, 3200 per account or the last seven days per hashtag. Therefore, you can easily get a very good insight into the kind of tweets that interest you.
Obviously, analysing a big number of tweets is not easy if all you get is just a string of posts without any additional information. Fortunately, with this tool, you get everything you need and much more when dissecting an account or a hashtag.
The location of every tweet, its language, favourite count and status, contributors, user ID, status ID and many other facts will be made available to you. Everything will come in the form of a .CSV/.xlsx file which you can then download to your computer and use whenever and however you want. Useful, right?
Why download somebody’s tweets?
The fact that you can have somebody’s tweets in one place can be immensely helpful if you’re trying to come up with a new marketing strategy that will help your business grow and become more efficient, i.e. profitable.
For example, you can see how a certain hashtag is performing and decide whether or not you want to join the craze. You can also get a sense of how your own hashtag campaign would perform.
Additionally, you can take a look at what your competitors are doing, how they’re approaching their target audience, what works and what doesn’t. This can be very useful if you’re just starting out and trying to carve out a place for your own brand on the social network, but even if you’re a well-established business, you can always find a new source of potential followers and leads this way. Who knows, maybe there’s a hashtag out there you’ve missed.
The bottom line is that having this kind of information is very helpful for business, and since you can start and see how everything works for free, you really should give it a try, especially if Twitter is the social network of your choice. Check things out now and give your business a major boost!