Breakthroughs in technology and changes in viewer behavior appear to be promoting development in the way video content is distributed across a multitude of devices. The only technology that can rise to the challenge is the Cloud and OWNZONES, as one of the leading entertainment tech companies, has long realized its potential. By leveraging cloud computing for the purpose of optimizing the media supply chain process, the company’s innovative solution offers its users cost reduction and improved security, scalability, globalization and faster time-to-market while managing and delivering content across a number of content providing platforms. How did they succeed in accomplishing this impressive feat? By once being on the content creation side of the equation and facing all the challenges content creators come across when they seek to optimize their content management and delivery.

Cost reduction and improved security

Digital transformation of the media supply chain and switch from traditional on-premises infrastructure brings about a tremendous reduction in CapEx expenditure. As legacy environments take up space, expensive equipment, and full-fledged IT professionals to handle maintenance and upgrade tasks, the way cloud technology diminishes all related costs is quite straightforward. Movie studios and post-production houses are able to minimize man-hours and overheads of keeping complex, physical on-prem servers secure and up-to-date.

Since OWNZONES’ digital supply chain solution is hosted on Amazon AWS and the company continues to expand its integration with IBM as well, users also keep on benefiting from unmatched data security as these public cloud service providers need to meet strict security compliance measures.

Scalability

Any occurring changes such as rise in demand, production and workload increases, or unpredictable and volatile consumer behavior have become future-proof. When infrastructure and media libraries are on the cloud and all post-production happens in the exact same virtual space, the fear of insufficient capacity is eliminated. With no limitation to the amount of storage and servers, there is no need to limit the volume of content that has to be processed. All those demands can be met at a fraction of the time and cost because the scale-as-needed business model allows the user to take up only the storage and services required. The change to operational expenditure (OpEx) and flexibility and scalability of cloud-native supply chain platforms make it a vital resource for any content owner and provider.

Globalization and Faster Time-to-Market

Another advantage of the cloud-enabled media supply chain is that there are no restraints in terms of hiring teams of professionals residing anywhere in the world. When a laptop and an internet connection are the only prerequisites to access the cloud-based assets, companies have full control over their content and insight into the way it is being handled.

In addition, cloud enablement has helped content owners and entertainment companies accelerate their content’s time-to-market. As workflow is being streamlined and many tasks are becoming automated thanks to the integration of AI and machine learning tools into the cloud digital platform, content owners and creators are able to deliver content ahead of competitors. With time saved and risk factors of human-made mistakes minimized, the company’s ROI gets directly and positively affected.

Cloud technology is continuously advancing and along with it, the way content gets delivered to end consumers. The content supply chain becomes faster, more direct and reliable. Since consumer behaviors and patterns are always evolving, content providers are always trying to find better ways to maximize their investments by adopting state-of-the-art technology. As cloud computing and agile cloud-native media platforms demonstrate scalability and cost flexibility, cloud solutions have become a necessity in the era of hyper-distribution of content. 

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