Influencer marketing is a huge trend that won’t go away anytime soon. In fact, social media influencers nowadays are so powerful that even the rockstars are jealous of their fame. Some words from an influencer mouth can do miracles – it can either destroy your business or drive it to an unseen success.
It goes without saying that you have to cooperate with influencers to stay competitive and draw attention to your business in 2019. At the moment, this marketing strategy has the biggest ROI of them all, so why don’t give it a try? However, there are some things that you must learn before trying it. We highly recommend to check out this resource from Oberlo for more info on how does influencer marketing work. You will definitely discover some valuable information that will help to get a better understanding of this marketing niche.
Also, keep reading this article if you want to get some great tips on influencer marketing. Most of them perfectly suit the beginners, so it’s a great place to start learning.
Bigger is Not Always Better
Influencer marketing provides the opportunity to reach smaller communities that are more targeted, and that’s a great thing. It can help you drive a lot of targeted traffic and generate sales in the short term. Working with a well-known name can return impressive results in the long term, but if you are looking for a faster and less expensive campaign, influencers with 1,000 – 10,000 followers might be a perfect fit.
The biggest challenge is to find such people. To do so, you will have to hit small communities, and that might take a lot of time. Nevertheless, if you manage to find the right people for the job, this strategy might pay off perfectly.
Offer Additional Value
Just letting people know about you is not enough. You need to offer something to draw attention and make your name known. There are a lot of good examples you can learn from. For instance, providing a promo code or announcing a giveaway is a great way to make people more engaged.
In addition to that, this will result in a mutual benefit both for your business and influencer you are working with. You are more likely to get sales this way, while influencer will be pleased to do something good to his audience.
Be Active on Social Media
If you are engaging in influencer marketing, it is a great idea to establish your own profile on social media. There are a lot of methods to communicate with the influencer and grow the reach even more.
You can always share their posts or comment on something, include influencers in posts that you share. Basically, the more visible communication there is, the better. This way you are likely to gain some followers on your business account and show the audience that you are willing to communicate.
Think of Who is Going to See Your Ads
The most common mistake is creating a marketing campaign while thinking just about your business. Instead of that, you should concentrate on the audience that will see your communication. Audience’s interest should be the most important thing. It’s a deciding factor in whether they will be engaged in your content or not.
When you are planning a content marketing campaign, you obviously think of the readers and what would be interesting to them. The same goes for influencer marketing – specific audience requires a specific content that would match their interests. It’s worth to invest your time in figuring out what could it be.
It’s Not Just a Sponsored Content
One of the common mistakes is to approach influencer marketing the same way paid advertisements are approached. It should be much more than that.
Influencers love the freedom to create, so you shouldn’t strangle them with sets of strict rules and regulations. Instead of that, you could collaborate and create interesting content together. Even though it still would be a sponsored content, it would feel much more natural this way.
Give a Chance for Alternative Platforms
Instagram and YouTube are arguably leading the way as the most popular social media platforms for influencer marketing. However, you should give a chance for other media channels too.
For instance, some influencers see potential in Pinterest and Linkedin. Working on these platforms might be cheaper and more effective in some particular cases, so you might want to check it out.