Business promotion is more important now than ever before, with so much competition flooding people’s social media feeds and inboxes. With this in mind, it pays to think of campaigns and promotions that make your business stand out from the crowd. Otherwise, you can be throwing money away for no reason. Stuck for ideas? Promote your business in the following ways, and bring the customers running.
Merchandise and Promotional Products
Who doesn’t like getting something for nothing? That’s why one of the best ways to promote your business is with branded merchandise and promotional products. Everything from pens and caps to reusable branded coffee mugs even promotional umbrellas can make a positive, lasting impression on customers.
You can even offer incentives for people to spend more by giving them a free product with certain purchases.
Social Media Competitions
In 2020, businesses spent over $100 million on social media advertising. If they didn’t see results, then that number wouldn’t be nearly as high as it is. There is clearly some merit in directing some funds towards Facebook, Instagram, and other social platforms relevant to your industry.
While you could run a series of ads for brand awareness, it’s also worth your while to use the platform for competitions. Give away branded merchandise and other goodies and gain new followers.
There’s a reason why retail stores set up gaming consoles on TVs for customers to play, and why makeup stores offer samples and makeovers in a “try before you buy” approach. They want to give you a taste of what you can have. Interactive displays and demonstrations sell.
What can your business offer that gives customers that same convenience? Let them see what they are missing out on if they don’t buy the products and services you have on offer.
Read More: 5 Attention Grabbing Marketing Ideas
Most business owners have a fair idea of their busiest day of the week or year. Wouldn’t it be great if you could experience that level of activity on other days of the week, too? That’s why many business owners see the value of special in-store events.
You can take a previously quiet day, add an event, and turn it into one of your busiest. Add in-store specials and free samples, and promote it far and wide on social media platforms. Special events can be one-off extravaganzas or regular events.
Loyalty campaigns can be quite a successful way of promoting your business. In fact, some companies have been excelling at this promotional method for many years. If you want to offer your customers value for money while also enjoying increased sales, then consider a loyalty scheme of some kind for your business.
Offer discounts on products when a certain amount of money is spent, or allow customers to collect points for freebies and discounts. Some companies even offer “memberships” to their businesses, enabling them to take advantage of hefty discounts year-round.
Getting your company name out there can be challenging. You don’t want to spend a fortune on advertising, but you do need people to know who you are. One way to do both is by sponsoring an event in your community.
You can partner up with other businesses to make it more affordable, and then use that event as an advertising platform. The best part is, you get to show your business off in a charitable light.
Promoting your business doesn’t have to be as challenging as you think. All it takes is inventiveness, an eye for detail, and a willingness to think outside the box. Could one of these methods be the right fit for your business?