Google Analytics allows you to analyze your website performance and determine the pain points that are pushing your back from your competitors. Listed below are the reasons for choosing google analytics:

It is free

For beginners, you can start out with the free version of Google analytics. You will be able to use the basic features where you can analyze a plethora of key metrics specific to your website. If you want to use the advanced version of google analytics, you will need to pay some amount to access it. You will be able to maximize your website’s performance for free with the free version of Google Analytics and use the insights to improve regularly.

Data gets collected automatically

Google Analytics collects the data and puts it into Google docs, spreadsheets, or even sites automatically. You just need to set up the account and copy the code on your website that would allow it to collect the data automatically and make reports.

You do not need to perform any action to get the data as Google analytics would automatically collect the data, analyze it, and provide reports to you. In addition, you will be able to access the reports immediately without any delay. The features provided in Google Analytics tool help you implement marketing strategies that would help in improving the overall performance of your website.

Make customized reports

Custom reports are the ones that can be created by you as per your specifications. You just need to choose among the several reports that Google creates and build a customized report with the help of drag and drop interface. You can choose the metrics and dimensions and figure out how they should be displayed. All you need to do to create a custom report is to sign in to google analytics, navigate your view, and choose the customization option. After this, you can select the reports from the drop-down menu. 

Easy integration with other tools and platforms

Google Analytics can be easily integrated with several tools and platforms making it highly useful. The platform has a clean and easy-to-use interface and works well with the desktop, tablets, or even smartphones. By integrating it with Google Adwords, you will be able to utilize the tool for drawing conversions on your website and increase traffic.

If you run Adword campaigns, you will be greatly benefitted by the actionable insights that you will get after integrating Google Adwords campaigns. You can use Google analytics with all the available devices to implement data integration.

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Ability to conduct Internal site search

The internal site enables you to understand the requirements of potential customers when they visit your website. You get to work on the areas of opportunity and uncover the situation, which is a bit unclear and understand whether your website needs a scope of improvement. With Google Analytics, you can track the internal site searches and customize it according to your preferences.

With this, you will be able to gain in-depth insights into what the people are searching on your website and also make necessary changes depending on the improvements that need to be made when it comes to website performance.

You will also be able to make changes in the navigation system of your website and the products and services that you will be offering.

Understand the user behaviour

Google Analytics provides detailed insights into the user behavior where you can analyze the bounce rate and determine the percentage of visitors who left your website after visiting one page. It is important that you the bounce rate in less on your website; otherwise, it might be a problem for you. There are even times when businesses get a lot of traffic, but they can hardly get sufficient conversions, which is caused due to the high bounce rate.

In such a situation, it is important for you to take immediate action and identify the reason behind this issue. With Google Analytics, you will get a detailed report of the pages on your website where you are facing a high bounce rate. This might be caused if you have not optimized your website properly, or the landing page is not attractive to seek the user’s attention.

With a detailed report in hand, you will be able to analyze the reason behind the bounce rate and reduce it by taking immediate action.Hope you are now convinced of using Google Analytics to optimize your website performance and ensure a high growth rate.